Cleanaway
I was asked to create a new brand by a cleaning company based in the MIdlands. Finley's Driveways specialise in cleaning driveways and other flat surfaces. They were planning to expand their cleaning services so needed a brand that could be used across a wide variety of sectors.
Cleanaway was born, with a fresh clean typographic approach they could use across all of the cleaning services they now provide. There is a lot of competition in the market and the new brand helped to create a professional new appearance that stands out from the croud.
Cleanaway are now looking to expand out of the midlands due to increased sales over the past year, since the new brand was launched.
The company colourway is simple only consisting of two colours. These colours are easily owned by Cleanaway in their market sector and help with brand recognition.
The clean and simple look and feel is transferred across a range of products including vans. These vans act as an additional marketing tool for Cleanaway as a company to gain new business.
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